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MARKETO ENGAGE · MAP

Marketo operations support for complex marketing teams.

RightWave helps teams manage, optimize, troubleshoot, and scale Marketo Engage environments, from daily campaign execution to AI readiness, with the operational discipline complex programs require.

Adobe Marketo Engage · Silver Partner
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RUN IT RELIABLY

Marketo operations we run reliably.

Campaign Management and Execution
  • Campaign development, testing, and executionBuild, QA, and launch email, nurture, and multichannel campaigns end to end.
  • Email, landing page, and form productionCreate and manage emails, landing pages, webforms, and response handling.
  • Nurture and drip program designDesign and operate automated journeys tied to buyer stage and behavior.
  • Template and asset managementMaintain reusable email, landing page, and program templates for consistency and speed.
  • Webinar and event operationsRun registration, reminders, and follow up workflows for events and webinars.
  • Subscription and preference managementMaintain subscription centers, preferences, and compliant opt handling.
Lead Management
  • Lead lifecycle and flow designDefine and manage lead stages, status, and the full path from capture to sales handoff.
  • Lead scoringBuild and tune behavioral and demographic scoring models.
  • Lead routing and assignmentConfigure assignment rules and distribution logic for fast, accurate follow up.
Data Quality
  • Data cleansing and deduplicationIdentify and remove junk data, standardize fields, and minimize future duplication.
  • Database growth and enrichmentSupport list build, append, enrich, and verify to keep the database complete and actionable.
  • Segmentation and target analysisBuild lists, segments, and target or ABM analysis for reach and engagement.
Reporting and Analytics
  • Marketing reporting and dashboardsAutomated and periodic reporting, integrated dashboards, and custom KPIs.
  • Attribution and ROI analysisMulti touch attribution, campaign and channel ROI, and funnel or revenue stage reporting.
Platform Operations
  • Platform configuration and integrationConfigure the platform, manage integrations and third party connections, and support API based customization within marketing scope.
OPTIMIZE WITH AI

Optimize with AI, safely and efficiently.

When you are ready

For teams ready to layer AI on top, we prepare the Marketo instance so automation acts on sound inputs.

  • MarTech stack data readiness before any AI is applied
  • Governed MCP and API access to Marketo data, with role based permissions and auditability
  • Workflow agents built around real Marketo logic, including smart campaign and token structure, rather than generic prompts
  • Efficient agent and prompt design, so Marketo native AI features and connected agents only reach what they need and consumption stays controlled
WHY IT MATTERS

Complex Marketo programs demand operational discipline.

Why it matters

RightWave helps teams manage, optimize, troubleshoot, and scale Marketo Engage environments, from daily campaign execution to AI readiness. Complex programs need that operational discipline, or small issues in campaigns, lead flow, data, and reporting quietly compound into lost performance.

READ THE REVIEWS

What clients say about working with RightWave.

“

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company
“

RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup
“

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company
FAQS

Frequently asked questions.

What Marketo work does RightWave handle?
The full operational surface: campaign management and execution, lead management, data quality, reporting and analytics, and platform operations, from building and QA'ing campaigns to lead scoring, routing, data cleansing, attribution, and integrations within marketing scope.
Is RightWave an Adobe partner?
Yes. RightWave is an Adobe Marketo Engage Silver Partner.
Do we have to adopt AI to work with RightWave on Marketo?
No. RightWave runs Marketo operations reliably today. For teams ready to layer AI on top, RightWave prepares the Marketo instance so automation acts on sound inputs, but AI is never a condition of working together.
How does RightWave keep Marketo AI consumption controlled?
Through efficient agent and prompt design, so Marketo-native AI features and connected agents only reach what they need and consumption stays controlled, alongside governed MCP and API access with role-based permissions and auditability.
GET STARTED

Run Marketo reliably, and make it AI-ready when you choose.

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