PRODUCTS

Products built from two decades of running marketing operations.

RightWave products come out of the same work our services teams do every day. They solve the problems we see inside real MarTech stacks, starting with the biggest one: data your marketing and sales teams cannot trust.

RIGHTDATA NORMALIZER (RDN)

Turn marketing data chaos into revenue-ready intelligence.

RightData Normalizer (RDN) is RightWave's cloud-based data-quality governance engine. It cleanses, normalizes, enriches, and measures the data inside your marketing stack in real time, so segmentation, deliverability, ABM, and reporting run on data your teams can trust.

  • 46 data services across cleansing, standardization, enrichment, lead-to-account matching, custom business logic, data-quality goals, and advanced campaign tooling.
  • Real-time webhook model. A record change triggers a webhook, RDN does the work, and clean data returns in the same response, with zero Marketo API credits consumed.
  • Live in hours, not months. No batch jobs, no delays, no impact on running campaigns.
  • Hybrid rules and AI. Deterministic rules run first; AI steps in only when rules do not match, keeping results accurate and consumption controlled.
MarketoHubSpotMCAE (Pardot)SalesforceMicrosoft DynamicsAPIs & Webhooks
46Data services included
0Marketo API credits consumed
Real timeWebhook-based processing
FLEXIBLE ENGAGEMENT

Standalone product, or inside a RightWave retainer.

RDN is available as a subscription that scales to your database and use cases, priced by record volume and service scope. Run it standalone with your own team, or bundle it inside a RightWave managed-services retainer where our MOPS specialists configure, monitor, and continuously tune it for you.

Adobe Marketo Engage Technology Partner, with a certified Adobe Exchange listing and a native, credit-free webhook model built for the 6,000+ Marketo customer base.

See RDN in Detail
RUN IT RELIABLY · OPTIMIZE WITH AI

Products that follow the same operating principle as our services.

Run it reliably

Every RightWave product earns its place by making day-to-day operations more dependable: cleaner records, stronger segmentation, deliverability you can defend, and reporting leaders actually trust.

Optimize with AI

Clean, governed data is the foundation AI requires. RDN prepares that foundation, so AI features, agents, and MCP access built on your stack work from data that is accurate and consistent.

READ THE REVIEWS

What clients say about working with RightWave.

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company

RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company
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See what clean, revenue-ready data does for your campaigns.